Last updated: Feburary 26, 2026
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
For the purposes of this Privacy Policy:
Account means a unique account created for You to access our Service or parts of our Service.
Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to WavyGround.
Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
Country refers to: Sweden
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Website.
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
Third-party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website refers to WavyGround, accessible from wavyground.com
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
If You are located in the European Union, including Sweden, We process Personal Data in accordance with the General Data Protection Regulation (GDPR).
We rely on the following legal bases:
You may withdraw Your consent at any time via the cookie settings available on the Website.
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
Email address
First name and last name
Phone number
Address, State, Province, ZIP/Postal code, City
Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
The Company allows You to create an account and log in to use the Service through the following Third-party Social Media Services:
If You decide to register through or otherwise grant us access to a Third-Party Social Media Service, We may collect Personal data that is already associated with Your Third-Party Social Media Service's account, such as Your name, Your email address, Your activities or Your contact list associated with that account.
You may also have the option of sharing additional information with the Company through Your Third-Party Social Media Service's account. If You choose to provide such information and Personal Data, during registration or otherwise, You are giving the Company permission to use, share, and store it in a manner consistent with this Privacy Policy.
We use Cookies and similar tracking technologies in accordance with the GDPR and the EU ePrivacy Directive.
Cookies are small text files placed on Your Device to collect standard internet log information and visitor behavior information.
Below is the page that lists all of the cookies used on this Website, generated by our cookie management system.
These may include cookies set by website functionality tools, embedded content providers, or plugins used to ensure proper Website performance.
Functional Cookies are only used where necessary for requested services or are subject to Your consent where required by law.
IP address (with anonymization enabled where applicable)
Device and browser information
Pages visited and time spent
Approximate geographic location
Usage patterns and interaction data
Where Google Analytics is used, it is provided by Google LLC.
When advertising features are enabled, Google Analytics may additionally collect:
Demographic data
Interest categories
Cross-device data (via Google signals, if enabled)
Analytics Cookies are only set after You provide explicit consent through Our cookie banner.
Measure advertising performance
Build remarketing audiences
Enable demographics and interests reporting
Where Google Ads services are used, cookies such as _ga, _gid, _gcl_au, and advertising cookies such as IDE may be set.
Data collected may be combined with other data associated with Your Google account if You are logged in and have enabled Ads Personalization.
Advertising Cookies are only set after Your explicit consent.
If enabled, Google signals collects aggregated and anonymized data from users who have activated Ads Personalization in their Google accounts. This may include cross-device tracking.
Non-essential Cookies (including analytics and advertising Cookies) are only placed after You provide consent.
You may withdraw or modify Your consent at any time through the “Cookie Settings” link available on the Website.
You may also disable cookies through Your browser settings; however, this may affect Website functionality.
The Company may use Personal Data for the following purposes:
To provide and maintain our Service, including to monitor the usage of our Service.
To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
To manage Your requests: To attend and manage Your requests to Us.
For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.
We may share Your personal information in the following situations:
With Service Providers:
We may share Your Personal Data with third-party service providers who process data on Our behalf, including:
Our website hosting provider (data hosting and infrastructure services)
Mailchimp (email marketing and newsletter distribution)
Brevo (email marketing and transactional emails)
WordPress-related service providers and plugins (including Breakdance and FluentSMTP) used for website functionality and email delivery
Google LLC (analytics and advertising services)
These service providers process data in accordance with data processing agreements and applicable data protection laws.
For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.
With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.
With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You and view Your profile.
With Your consent: We may disclose Your personal information for any other purpose with Your consent.
If You subscribe to Our newsletter or marketing communications, Your email address and related information will be processed for the purpose of sending newsletters and promotional communications.
We use:
Mailchimp
Brevo
These providers may process data outside the EU/EEA. Appropriate safeguards such as Standard Contractual Clauses are used where required.
Marketing communications are sent only with Your consent. You may withdraw consent at any time by clicking the unsubscribe link in any email or by contacting Us directly.
Our Website may include embedded content such as videos from YouTube.
When You view embedded YouTube content, YouTube may set cookies or collect information about Your device and interaction, particularly if You are logged into a Google account.
Embedded content is treated in the same way as if You had visited the third-party website directly.
Where required, such content will only load after You provide consent for marketing or external media cookies.
We use services provided by Google LLC, including:
Google Analytics
Google Analytics Advertising Features
Google Signals
Google Ads Remarketing
These services help Us:
Understand how Users interact with the Website
Measure marketing effectiveness
Deliver personalized advertising
Create remarketing audiences
Google may process certain data as an independent data controller in accordance with its own privacy policies.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
You can manage advertising personalization settings within Your Google account.
The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.
Analytics and advertising-related data collected through Google Analytics is retained according to the data retention settings configured within Google Analytics and is automatically deleted or anonymized after the selected retention period expires.
Your information, including Personal Data, may be processed outside the European Union (EU) or European Economic Area (EEA), including by:
Google LLC (United States)
Mailchimp (United States)
Brevo (may process data within and outside the EU depending on service configuration)
Where Personal Data is transferred outside the EU/EEA, We ensure appropriate safeguards are in place, including:
Standard Contractual Clauses approved by the European Commission
Transfers under the EU–US Data Privacy Framework where applicable
Additional technical and organizational security measures
You may request additional information about the safeguards applied to international transfers by contacting Us.
If You are located in the European Union, You have the following rights under the GDPR:
You may exercise these rights by contacting Us.
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing in connection with the Service
Protect the personal safety of Users of the Service or the public
Protect against legal liability
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.
Our Service is not directed to children under the age of 16 in accordance with Swedish law.
We do not knowingly collect Personal Data from children under 16. If We become aware that such data has been collected without verified parental consent, We will take steps to delete that information promptly.
Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
If you have any questions about this Privacy Policy, You can contact us:
By visiting this page on our website: https://wavyground.com/contact-us
Email us at reach@wavyground.com